One of the most important metrics of your email campaign after the open rate is the click-through rate or CTR.
Imagine how disappointed you would be after getting a smashing open rate, only to lose the readers with an email that failed to prompt clicks. A great email mainly draws readers in and gets them to click.
Let’s look at some of these important tweaks to improve click-through rates of an email marketing campaign:
WAYS TO IMPROVE THE CLICK-THROUGH RATE OF YOUR EMAIL CAMPAIGN
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Make it look consistent with the brand/website:
Make sure your emails look consistent with your website. For example, adding your logo as the first element of your email is an easy way to do it. You should always strive for consistency between your website and emails.
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Use a focused layout:
How you present your information, determines how well your readers receive it. If you plan your email