Businesses today are facing a new era of unprecedented competition. As markets become increasingly global and technology advances, businesses need to be more agile and innovative than ever before to remain competitive. To increase the speed of innovation, companies are beginning to explore the latest trends in marketing, such as personalization, automation, and data-driven decision-making. By taking advantage of these trends, businesses can better understand their target audiences, increase their reach, and build better relationships with their customers.

However, because of the high dynamicity of the market, year to year, trends come up and die down. A trend may be very very popular today but loses its shine in the days to come simply because the audience outgrows them.

In this article, we are going to talk about 5 marketing trends that may not survive 2023.


Celebrity endorsements – Celebrity endorsements, though an age-old marketing tactic and has been working strong for a few decades now, yet in the present scenario celebrity endorsements are losing their luster. There are several reasons for that. Firstly, people are now more aware than ever before and have started understanding that celebrities hardly use the product themselves and endorsement is just a money-making tool for them. Secondly, due to their over-exposure in social media, celebrities are losing their hard-to-attain status and now they are just slightly over (if at all) a person next door.

Filtered photos – Filtered photos have been used vastly for the last couple of years to attract audience attention especially in social media platforms. However, now people are done with that. Now people are more interested in knowing/seeing the naked truth than the one adorned with layers of aesthetics. So if you are the one who really loves to filter your photos, its time to change the practice.

Long-form videos – Video marketing has created its space in the marketing game since the last couple of years, and it is here to stay. However, precisely speaking, it needs to undergo some changes to remain relevant for a longer period of time. To begin with it should go down in length. Long-form videos, whether coming from brands or influencers, are not really effective anymore. People investing time in media have gone down considerably, thanks to better awareness, however, that can create a tough field for the brands now. Watching a 15-min long video is out of habit for the audience now, and that explains the introduction of Reels in Instagram, Shorts in Youtube, and so on.

Marketing is always evolving. Some come in while others go out. Make sure to keep your marketing game up to match pace with the market. Consult good digital marketing companies to help you keep your marketing game fresh and up-to-date.

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