The Fashion Industry is one of the huge industries in the world with trillions of worth. To maintain this and to increase more in size, they always use aggressive marketing strategies either to catch the attention of their target market, to sell their products or to spread the notion of their brand.
Social media is the most accessible platform with more than 3 billion users. So optimizing social media marketing is the best move for all fashion brands. But to enjoy the fruits of social media marketing, strategy is needed.