When we talk about landing page, it is basically a standalone web-page that is specifically created to capture leads. If a landing page is effective, it is bound to attract and convert a prospect. Is your webpage effective? A well-designed page is one that boosts the engagement rate, has minimal and only crucial information, free of distractions and visitors are enticed to fill the form.
You will surprised to know that companies with 30 or more landing pages generate 7x more leads than those with fewer than 10, according to HubSpot. (http://www.ironpaper.com/webintel/articles/purpose-website-landing-page/)
If you are looking to design a landing webpage, we have listed out strategies for an ideal and transactional landing page:
Avoid Distractions:
While designing, make sure your objective is to keep it simple and minimalist. Inserting too much design element will create a cluttered look, which would not intrigue visitors to go further.
Convincing & conversational tone:
Copy should be such that it looks as if its speaking to a 10 year old, by saying this we don