Print media advertising or print media marketing – is it dead? Yes this question might have crossed your mind in 2022 as we are so deep into today’s digital world. Many of you might think that print media is almost dead as our world is heavily into digital marketing. Brands are looking out for marketing … Read More →
Advertisements are created with sole aim to reach out to the masses with proper impact. Over the period of time advertisements have developed many facets and is perhaps the one form of communication that has shown the highest amount of creative development. Television and radio advertisements have the advantages of dynamicity and time, unlike the … Read More →
Number of researches, both by Indian and foreign agencies, have time and again confirmed that India has a huge and ever-increasing consumer market. Finding the huge potential of the market, a number of brands, again both Indian and foregin, experiment and play with their products in Indian market. These experiments have given birth to a … Read More →