Google Adwords has been in presence since the year 2000 and over the years it has evolved to include many features & campaign types. According to Wishpond, nearly 95% of Google’s revenue is generated from advertising. Whenever you search on Google, you will come across text ads or visual ads on sites that are ad-driven. … Read More →
Businesses are becoming more aware of the presence of search engines as more and more customers are using the internet to search or buy products/services. Simply having a website is not enough, while maintaining an active presence is of utmost importance. Optimizing a website based on basic SEO techniques like blog commenting or back-linking has … Read More →
When we talk about landing page, it is basically a standalone web-page that is specifically created to capture leads. If a landing page is effective, it is bound to attract and convert a prospect. Is your webpage effective? A well-designed page is one that boosts the engagement rate, has minimal and only crucial information, free … Read More →
SEO-SMOSearch Engine Optimization (SEO) is critical for online marketing. Right from small to large businesses, SEO has become an important parameter to get website visitors and, thereby, generate business organically. When it comes to results, you need to have patience as SEO is something that is governed by Google algorithms. Hence, if you think your … Read More →
Your website is the visual representation of your brand, hence a well-designed website is a necessary for brand building. It is significant that your website helps you acquire customers as well as retain the existing ones. Right from designing, typography, content to colour scheme, your site needs effuse the energy. Let’s go through some statistics … Read More →