Paid advertising in digital marketing refers to the practice of paying to place ads on digital platforms, such as search engines, social media platforms, websites, and mobile apps. These ads are typically displayed to users based on their demographics, interests, and behaviors, and can take many forms, such as display ads, search ads, social media … Read More →
You might have learned about PPC and are curious to learn more or maybe you wish to incorporate it to market your business, you have come to the right place. Here we will discuss in detail what PPC is and why it is important using Google Ads. PPC stands for pay-per-click. It is a model … Read More →
Google AdWords is a Pay Per Click Service provided by Google. Advertisers pay Google to target users which are based on their keyword search, geographical location and device type. They deliver ads to users who are interested in their products and services. As per the inputs from the marketers working in the best Pay Per … Read More →