One of the most important metrics of your email campaign after the open rate is the click-through rate or CTR. Imagine how disappointed you would be after getting a smashing open rate, only to lose the readers with an email that failed to prompt clicks. A great email mainly draws readers in and gets them … Read More →
Email marketing is reaching out to the people who have subscribed to your email list by sending mails, informing and educating them about your product and services with the aim to turn them into a sale. But the main question here is how to get the emails of the potential customers. Well, for that you … Read More →
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. While a lot of marketers seem to understand the basics like a personalized copy, make the call-to-action pop, segment your list, etc. Many email marketing agencies still overlook an important component of effective email marketing: emails also need to have … Read More →