When it comes to finding the right people and capturing their attention, advertising on Facebook or Instagram is an ideal platform. Several prospective customers click on the ad and complete the purchasing process, while there are a few who may not always complete the action. Here’s a fact which indicates that around 98% of … Read More →
We live in an era where maintaining an equal balance between online and offline marketing is becoming a crucial thing. This doesn’t mean that hosting separate campaigns, rather using a marketing mix where online and offline marketing co-exist. Are you investing in both equally? Here are some of the marketing mix strategies you need to … Read More →