Today’s digital world is a competitive one. For any business to find success today, it has to create and share media content (such as images, videos, written content, and podcasts) with its audience. It is a crazy and exciting time to be in digital media planning – especially in the agency world. New media properties … Read More →
Business growth and leads are the priority goals of every business owner. Effective business development results in the growth of potential leads, which is mandatory for success and fulfillment. There is a common stereotype in the public mind that generating leads revolves around a salesperson making phone calls to potential customers. Technology, with time, has … Read More →
Search Engine Marketing (SEM) is one of the most cost-effective ways to reach a targeted audience no matter what size of business you have. While traditional forms of advertising like direct mail, billboards, or display ads are becoming ineffective, SEM is becoming more popular because it brings in real, tangible results. What is SEM? SEM … Read More →