Have you ever thought why companies like Coca Cola, GM, P&G etc. spend millions of dollars annually on advertising and promotions? It’s not because they want to, but because they have to, otherwise they won’t be visible to the consumers and would get lost in the vast sea of brands.
Allure: The charm of advertising is tremendous, how else could you explain the spurt rise in AD spending in recent years. The advertising bug has bitten one and all and rightfully so. The mania has caught on with companies as they are now coming in droves to advertise their brands.
Benefits: If there