Content marketing has already been proved as one of the top marketing tactics to create brand awareness, build trust and credibility among consumers and effectively lead to better sales conversion. To put it more simply, content marketing is now almost indispensable for a brand to reach out to audiences and convert them to customers. 

Needless to say, the roles of content writers are gaining popularity for the very same reason. However, with so much content all over the internet in the present day, keeping up with the face 365 days, 24 X 7, is well not so easy. So, here comes the AI help for the content writers and copywriters.


AI or Artificially Intelligent writing tools are the softwares that can generate content. An AI-powered writing assistant provides useful tools for writing articles, novels, blog posts and more. It is often debated that AI writing tools are here to steal the job of the content writers. Well, rest assured that human brains are created by God and man-made AI tools are no competition. They are called “artificial” for a reason. However, make sure that you are top-notch in your skill and the AI tools are here to optimize your job. There’s no second thought that AI tools will reduce the requirement of manpower in the content industry but cannot replace them altogether.


Rytr: It is a free content and post creating AI content writing tool that creates rich and human-quality content. It has deep learning and language models. It works with the databases from the web and thus can enable logic and text forecasting. Rytr’s algorithms can generate unique and appealing content with appropriate grammar, tone and style. Its mechanism is highly contemporary and well-structured, on both the web and mobile devices. It can create poems, letters, questions and responses. In its current state, Rytr can produce text for a variety of topics including sports articles, business articles, reviews, blog posts, articles on technology, etc.

Jasper: Jasper AI offers high quality and complete control over machine learning with its “Boss-Mode” feature. You will be able to produce high-quality content for long-form articles, product descriptions, social media posts, descriptions for YouTube, etc. A browser-based and one of the best AI text generators, Jasper can generate unique material while you write, sparing you countless work hours. One con is it runs the danger of publishing duplicate content. And it also does not always provide relevant and helpful content. It doesn’t have any plagiarism integration and you have to buy it separately. 

Grammarly: The most popular and efficient in the market as of now, Grammarly is a genius tool. It is one of the best AI writing tools for content writers because it doesn’t only focus on grammar, but also looks at the overall tone and style, ensuring that your content fits the audience you are going for. 

Some of the features are :

  • Grammar checker – eliminate grammar mistakes
  • Contextual spelling checker – spell check your words in the right context
  • Punctuation correction – get help with all of your punctuation needs
  • Style suggestions – improve the overall tone and style of your writing
  • Integrated with a variety of platforms such as Google Docs
  • Error-free proofreading
  • Long-form content editor

It is basically free but there you get basic writing suggestions. For more optimized content one has to invest in the upgraded versions. 

Paragraph AI: The tool works predominantly as an app that one can get in the Apple Store or Google Play Store. It also is a Chrome Plugin. Some of the features are :

  • Tone selection to write content
  • Grammar checker
  • Plagiarism checker
  • Instant replies
  • Powered by GPT3

Writesonic: A budget-friendly AI content writing tool with a combination of SEO-optimized content generator. It is the only tool that combines the power of AI and the human touch to deliver a top notch content creation process. You can create error-free and human-like content. Writesonic is an AI-powered writing tool that makes it easier to create, modify, and publish different formats of contents. It offers 60 +features includingAI articles and blog writers, sonic editor, article rewriter and many more. It offers WordPress, Semrush and Zapier integrations. 

AI content writing tools offer the ability to create and publish more content in less time. But yes it costs more than writing by yourself. Also it lacks the human touch. So no matter how helpful these are, you have to administer them to create the content which can be relatable with the audience to establish trust, credibility and bond. 

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