Nowadays, multiple social media platforms are sponsoring video ads as more and more people are preferring to make buying decisions on watching video ads. Over 500 million hours of videos are watched on YouTube each day. For businesses, this presents a huge opportunity to engage with prospective customers as video not only allows them to convey a message faster but also gets the most attention. As mentioned in the previous post, this post will focus on how to run YouTube Ad campaigns and how it can be beneficial for your business.

Youtube has over 2 billion users and there is an increase of 50% more video watching on the platform year over year. This makes Youtube an excellent platform for your small business to reach their target audience.

There is no need for you to hire a high-end director for the Youtube video to generate revenue for your business through your business video content.

In this blog, we are going to discuss how you can use a Youtube video to expand and grow your business. We’ll cover topics like- how the platform works, How you can secure return on investment on the video content created.

There are two types of video ads which are skippable ads and non-skippable ads. Skippable ads can be skipped before you want a video while non-skippable ads are something that appears before the video and it can’t be skipped as the name suggests. Most of the non-skippable ads last around 15-20 seconds and force people to watch it.

If you’re making a Youtube ad video for the first time it is suggested to make a small ad video rather than a long ad video. A short video will cover the important aspects of your message. In my opinion, people are more likely to watch a small video ad rather than a long video. The most important of all you can create it easily by hiring a good digital marketing agency which is way cheaper than a big shot director.

The pre-roll ads that are shown at the start of the video content are called instream ads. A common ad type that you can use for marketing and advertising on YouTube. A study shows that 72% of people don’t mind watching instream ads.

If you’re looking to send traffic back to your official website then you need to make sure that your website doesn’t slow down because of the upcoming traffic.

11 Steps to Set up a YouTube Ad Campaign

Step 1: On Google AdWords homepage select Campaign type as

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